Exclusive Story behind Intuit’s Hard-Won Success
It’s a modern-day David
and Goliath story for the business world: a company dreamed up at a
kitchen table, built on explosive PC growth, and forced to battle a giant
in the race to revolutionize an industry. This is the story of Intuit,
creator of renowned software products like Quicken, QuickBooks, and
TurboTax—the company that beat mighty Microsoft and changed the way 25
million people manage their finances.
Written by Intuit veteran
Suzanne Taylor and seasoned business manager Kathy Schroeder—who were
granted exclusive interviews with founder Scott Cook and other key
figures—Inside Intuit tells this company’s original and fascinating
tale for the first time. The book vividly recounts each dramatic stage of
Intuit’s development: from initial conception to “bet the company”
investments; from strokes of marketing genius to disastrous product
launches; and from battles for survival to successive victories against
arch-rival Microsoft—the company no one else could beat.
Evident throughout this
account is the power of Intuit’s relentless customer focus, which guided
the company from tiny start-up to a 6,800-employee, $1.6 billion business.
Instructive and inspiring, Inside Intuit chronicles an enduring
company’s extraordinary success against overwhelming odds.