Inside Intuit:  How the Makers of Quicken Beat Microsoft

and Revolutionized an Entire Industry

 

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About the Authors

Suzanne Taylor

Suzanne Taylor is a marketing consultant who helps companies acquire more customers, create great products, and improve customer retention.  Her area of expertise is building businesses through customer driven innovation.  Taylorís client list includes Intuit, Yahoo!, Adobe, Palm, Microsoft, and several high-tech startups.  Taylor worked for Intuit, Inc. for eight years in a variety of marketing roles including Quicken product manager, customer insight, and corporate marketing.  She also worked in brand management at the Clorox Company leading marketing efforts for Fresh Step cat litter and Formula 409 spray cleaner brands.

Taylor has led product teams through the full product development lifecycle and has managed all elements of the marketing mix, both online and offline.  She has taught two marketing classes at Stanford University and holds Stanford AB and MBA degrees.  Her first book, titled Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry, was published by Harvard Business School Press in 2003. Symantec selected Inside Intuit for a company-wide management book club discussion in 2004.

To learn more about Taylor's consulting business, click here.

Kathy Schroeder

Kathy Schroeder is a full time author.  She spent seven years in marketing for Ford Motor Company.  While in the Stanford MBA program, Kathy was the Features Editor of the Stanford Business School Newspaper and Staff Writer for the Stanford Daily News.  She also served as Copy Editor for a health textbook publisher.  After her MBA, Schroeder spent four years in Project Management and Corporate Marketing for Risk Management Solutions, leading consulting teams utilizing the companyís complex software.  She then led the Business Development effort at NetEarnings.com, making the first small business finance distribution deals with Yahoo, Microsoft, and Quicken.com. 

Schroeder has written three unpublished novels and a play, contributed to various newsletters and publications, and taught an Internet marketing class at Stanford in 2001.  She holds a BS in Business with Highest Distinction from Indiana University and an MBA from Stanford.

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